New Formats For Storytelling workshop was held in Novi Sad, Serbia, May 26th to 29th 2019, followed by 2 days attendance at the CIRCOM annual conference in Novi Sad.

Workshop overview

As television stations are transforming into multi-outlets media organizations, this training is designed to help journalists to change their mindset about their coverage of the news and get out of their TV-only news production habits. The delegates are shown innovative examples, taught verification and best storytelling techniques in new formats.

The new formats were produced using a variety of tools, including mobile phone, desktop computer and online tools to produce a variety of items on and around the same story; think data visualization, Snapchat, Instagram Stories, Explanatory videos and much more.

On the last day of the training, the delegates worked as a temporary newsroom, covering actual events in the host city. Some of them played the roles of editors who were in charge of designing the news coverage and following its production. The journalists covered the story in a variety of newly learned formats.

The training was designed and will be conducted by a media professionals who created and implemented new formats, as well as a training experts - Guillaume Kuster (CIRCOM Regional and Tarkka Media), Hans Jessen (former CIRCOM and ARD trainer), Johannes Kardell (SVT), Kulwant Sohal (BBC) and Wytse Vellinga (Omrop Fryslân).


• Learn about what new formats are being used in the media
• Understand social media distribution strategies and how they (wildly) differ from TVs
• Learn to use tools such as smartphones to shoot and edit social video
• Adapt your content to the outlet you’re publishing to
• Prototype and create new formats
• Participate in a news production operation in training with the delegates from the editors group
• Debrief and feedback on what was learned

By the end of the workshop delegates produced together an array of stories in different formats and on different platforms to reach new audiences.